we make brands shine
Case Studies
A small selection of work across industries, platforms, and stages of growth.
The work below represents a cross-section of projects that reflect how BLINGHOUSE thinks, builds and solves problems-across different industries and scales.
Some projects are ongoing.
Some are legacy work.
Some speak for themselves.
XANGO
Global Direct-to-Consumer Brand
The challenge:
Build a credible, scalable digital presence for a fast-growing wellness brand operating in dozens of countries—while supporting distributors worldwide.
The work:
-
Digital brand systems
-
Distributor websites and tools
-
Conversion-focused landing pages
-
Global content and messaging support
The outcome:
XANGO grew into one of the fastest companies in its category, operating in 40+ countries and surpassing $1B in cumulative sales. The brand became instantly recognizable—online and in the real world.
Why it matters:
This work required clarity, consistency, and trust at a massive scale.
Ancestry.com
Technology Platform (Early-Stage)
The challenge:
Design and support digital experiences during a period of rapid-growth—when online identity and usability mattered more than polish.
The work:
-
Early web and interface design
Internal and external digital system -
Support for scale and evolving user needs
-
Global content and messaging support
The outcome:
Ancestry grew into a category-defining platform used by millions worldwide, tripling online membership and becoming one of the top three subscription-based internet properties in the world at the time.
Why it matters:
This work reflects experience building before best practices were obvious—where decisions had long-term consequences.
Jill Wood Financial
Financial & Professional Services
The challenge:Create a brand and website that felt credible, calm, and trustworthy—without feeling cold or generic.
The work:
-
Brand positioning and tone
-
Website design and structure
-
Messaging focused on clarity and confidence
The outcome:
A digital presence that reflects professionalism, trust, and approachability—designed for clients making important decisions.
Why it matters:
In trust-based industries, design isn't a decoration.
It's reassurance.
Next Mile Automotive
Local Service Business
The challenge:
Transform a high-traffic physical location into a true brand-asset—while modernizing the businesses's visual presence.
The work:
-
Brand identity and refinement
-
Exterior and interior signage concepts
-
Website and visibility strategy
-
Real-world + digital alignment
The outcome:
A clearer, more confident brand presence designed to stand out, build trust, and turn drive-by traffic into customers.
Why it matters:
Good branding ins't just for big companies.
It works where decisions happen every day.
What these projects have in common
Different industries.
Different scales.
Different audiences.
The common thread is clarity—design and systems built to earn trust and make decisions easier.
That's the work BLINGHOUSE does best.